Holidays in Playa de Las Americas are a haven for hedonistic holidaymakers. Tourists flock to the dark volcanic sand beaches, which become very crowded during the peak summer months. The resort's six beaches, three natural and three man-made, are lined with palm-fringed promenades and large hotel complexes. Two of the most popular beaches are Playa del Bobo and Playa de Troya. Visitors can try their hand at a wealth of water sports, including jet skiing, windsurfing and scuba diving. Shopping enthusiasts can browse the wealth of local handicrafts, souvenirs and jewellery. The Torviscas market is held twice a week and offers countless bargains.

Most areas of the resort are connected via a mini train and complimentary buses. Holidays in Playa de Las Americas boast numerous restaurants, which serve both traditional Spanish tapas as well as international favourites, including Chinese, Indian, Italian and British. When the sun goes down Playa de Las Americas comes alive with dance bars, casinos, karaoke, big-name DJs and popular clubs including the Ministry of Sound and Cream.

Holidays in Playa de Las Americas offer a wealth of excursions, including swimming with dolphins in Aqua Park, big game fishing, a trip to Santa Cruz - the island's capital, camel trekking, a visit to the picturesque village of Masca, the Pyramids of Guimar, and a cable car ride to the top of the magnificent Mount Teide, the highest mountain in Spain. A cable car takes visitors to the top of the mountain, which, on a clear day, offers spectacular views of neighbouring islands.